Effective Date: 11/23/2025
This Privacy Policy governs the manner in which Coy Apps (“we,” “us,” or “our”) provides the mobile game application Upward (“the App”).
1. Data Collection and Usage
While the core game logic of Upward does not directly collect personal information, the App integrates third-party advertising SDKs to display ads. These third parties may collect certain non-personal device information to serve contextually relevant advertisements and measure ad performance.
- Data Collected by Ad Providers: The data collected by these third-party partners typically includes:
- Device Identifiers (e.g., Advertising ID, Device ID)
- IP Address
- Usage Data (e.g., your interaction with ads within the game)
- Purpose of Collection: This information is used solely by the advertising partners for serving ads, ad measurement, and frequency capping. This data is not used by us for personal identification or internal analytics.
- Local Game Data: Your game progress (such as high scores or unlocked levels) is stored locally on your device and is not transmitted to us or any third party.
2. Third-Party Disclosure
By using the App, you acknowledge and agree that your data may be processed by the ad providers we use. We currently partner with:
- Unity Ads
It is crucial to review the privacy policies of these specific advertising partners to fully understand how they handle the data they collect. You can usually find links to their policies within the Data Safety section on the Google Play Store listing.
3. Children’s Privacy
Upward is not targeted at children under 13, and we do not knowingly collect or solicit personal data from children. If you are using the app in a region where this is relevant, you must ensure your ad settings in the Google Play Console are configured appropriately (e.g., not setting the target audience to include children under the age of consent, or ensuring you use ads certified for Family policies).
4. User Rights and Controls
Because we do not directly collect personal data, you do not need to contact us to request access or deletion of personal information from us. However, users on modern Android operating systems often have controls to limit ad tracking or reset their Advertising ID through their device settings. We encourage you to use these built-in device controls.
5. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date.”
6. Contact Us
If you have questions about this policy or our data handling practices related to advertising, please contact us at:
Developer Name: Coy Apps
Contact Email: [email protected]